The old adage that you are what you eat can now be applied in the realm of scents and fragrances. Luxury fragrances and scents packed in crystal bottles are now being ravenously consumed by women and even men all over the world. With this long-running addiction and fascination to luxury perfumes have also elevated the tastes of elite and royal perfumery clienteles who have excessive monetary resources to splurge. The growing ask among the socialites nowadays is the so-called niche perfumes. This unique blend of essences is becoming a rage right now because of the process on how these fragrances are concocted. The main idea behind the aptly termed niche perfumes is to allow clients to pick their own whiff and drops of essences to be bottled and exclusively made and declared as their own.
This concept has been expounded by Virginie Morel, the spokesperson of the International Fragrance relationship when she said that we have our own idea of uniqueness and exclusivity thus we also hire couturiers that would originate dazzling gowns and dresses that can only be worn by us. We feel uncomfortable if we see a man walking in the street wearing the same clothes that we are wearing or carrying the same bags that we are carrying. Morel expounded that “fragrances from the big houses have been tested a lot to please the most amount of people, and women don’t want to look like their next door neighbour.” The Ceo of Christian Dior said that women would visit the store to ask for the most recent line of fragrances and would add with a confident tone that they are willing to pay anything the price just to be the one to first own to own the luxurious collection of scents and fragrances.
Scent
The first enterprise that offered the assistance of allowing clients to pick their own fragrance is the Guerlain boutique located in Champs Elysée in Paris. The process in the concoction of a niche perfume is quite long and significantly intricate especially that it is also an expensive endeavour and thus not a laughing matter. In Guerlain, it takes colse to six months to a year just to close the process with the aid of the company’s fragrance director. After the concoction process is finished, the enterprise is strictly not allowed to reproduce the said niche perfume although they will also keep a stock of the concoction in case the perfume runs out. This after sales process is to ensure the continuity of the client’s usage to the fragrance that he or she has chosen. For Guerlain, this unique and specialized assistance is quite expensive and the price of the assistance could amount to ,000 excluding the price of the supplementary ounces of fragrance that the client would secure after finishing off the bottle that he or she has concocted.
Niche perfumes were only 9% of that market, but their sales have risen 60% since 2005, says Karen Grant of market-research firm Npd–especially stunning since most niche brands start at about 0 for 1.7 oz. (50 ml) while the average cost of a scent that size is , agreeing to Euromonitor.
Perfumes – A Scent of One’s Own
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